What would Grandma do? I ask that question all the time. She is gone but her voice is in my head, and whenever I'm in doubt, I hear her loud and clear. 

I'm in doubt a lot these days. It comes with the territory of selling online. Opening a business is like embarking on a home improvement project that seems straightforward until you tear down a wall and find 3000 brown bats roosting between the joists. (Read about that here.) 

When I walk into my basement storage room and see the boxes of inventory, staring at me with an accusing look, like I'm not doing enough to make people love them, I get a pit in my stomach that all small business owners can understand. It even has a name: the "Trough of Sorrow". (Paul Graham, world famous internet start-up investor, came up with that.)