Yesterday, Etsy, the online marketplace dedicated to all things handmade, went public. The share price was $16. I bought a bunch. I am filing this post under "Mistakes" because maybe I just made a costly one. But I don't think so. The source of my confidence is an aspect of Etsy that is too little discussed. I'll get to that in a minute. But first, a quick introduction of Etsy. (I've peppered this post with images of products purchased over the years on this fabulous marketplace. Click on each photo for information.)
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