This is a boring business-y post, so if you find marketing discussions to be dull, skip down to the part about going to hell (second-to-last paragraph). Marketing can suck, so I'm right there with you. It is so uncomfortable to "pitch"Finder Not Keeper to anyone who is not my mother or who hasn't shown me ample amounts of social media love BECAUSE I NEVER KNOW WHAT THE HELL TO SAY. 

First off, who am I? An antique dealer? Sort of. An artist? Not really. A decorator? I don't think so. 

The only thing I know for sure is that I am a shopkeeper. Who sells antiques, art, and decor. This makes no sense.