See the pic above? That’s the first day of Alt Summit, the once-a-year blog conference I attended in Palm Springs earlier this month. It looks arduous, doesn’t it? All those palm trees and the very conspicuous sunshine. One writer in attendance, the brilliant Meg Conley, joked:

“My husband keeps saying that Alt Summit is what I seem to think all of his business retreats are like. But really his are him hunkered down in a corner eating a Big Mac while working in an airport and Alt is, you know… meditation cabanas and flower arrangements and dinners with women who wanna make your dreams come true.”